Sixty percent of people begin shopping by using a search engine to find the products they want, according to a study conducted by MineWhat. Eighty-one percent of shoppers conduct online research before they make a purchase. The internet and Google have fundamentally changed the way we shop and purchase products. Personally, I get it. I
Watch out retailers. Both women and men’s apparel sales are on the rise, according to Mintel, Lightspeed GMI and Quartz. With an estimated increase of 14.5% between 2014 and 2019, women’s apparel profits are expected to rise from $121.8 billion to $139.0 billion. -emarketer.com But Are Men Shopping More than Women? Women love to shop. There isn’t
With the wide variety of eCommerce solutions to choose from today, it can be confusing to pick the right one for your business. Selling on multiple channels can be a giant leap in the right direction for your business, and while website platforms like Bigcommerce and Mozu can be extremely helpful, Magento is definitely worth looking into as well. Magento makes
Shipping for eCommerce merchants can be a lengthy and grueling process. Whether you are pondering the idea of offering free shipping, inquiring about multiple shipping providers or figuring out how to build a drop shipping business, the details can get demanding. Finding a way to save is one challenge, but we have some eCommerce shipping strategies
Ecommerce buyers are at a point where they need to see everything, everywhere. Whether they are scanning their phones looking for the perfect gift on Amazon or on their tablets scrolling away for the latest gadgets, eCommerce retail is ever-increasing. Because of this, selling on multiple sales channels is the new norm. As it becomes more
Why ‘Free’ In Marketing Works The motivating four-letter word ‘Free’ gets attention from consumers no matter what it’s referring to. Whether they are ecstatic about free Wi-Fi, free product returns or even a free donut with a beverage. That free fried dough on National Donut Day drives people mad, so much so you’d think one would cost more than $1.25.
Consumers love the four-letter word, 'Free,' whether that means scooping up some needless key chains or reveling in a free shipping purchase they just made. The reasons to offer free shipping have risen over the years with increased conversions and more, but, free returns might be on its way to matching free shipping in years to come. “Free returns and
Have you ever stumbled upon a store you never even knew existed? I have. After residing in my city for several months, I recently discovered a close health/grocery food/vitamin haven, which would have made my life so much easier if I knew of its existence. Because they had no online presence whatsoever, they lost a good six months of
The first place that comes to mind when I think of product reviews is Amazon, the eCommerce land chock full of yellow stars everywhere you click. Maybe I am a little biased as an avid Amazon shopper, but beyond just the product price, I am always looking for ample five-star ratings. But, I’ll settle for four
You've got an awesome product, built a great online store, perfected your content, and started pouring money into Search Engine Marketing, only to find out your bounce rate is well north of 50%. It is costing you more to acquire a customer, than the customer is worth, which is unfortunately not a sustainable business model. It's