Recent Articles

The Future of eCommerce in 2024
The Future of eCommerce in 2024
With the largest annual online sales expected to take place in 2024, online retailers must adopt innovative strategies and stay ahead of eCommerce trends. As we look ahead, the future of eCommerce promises even more innovation and disruption. Here are examples of trends that are set to redefine the online transaction of goods and services in the coming years. Artificial Intelligence According to Forbes, artificial intelligence will have a huge impact on the eCommerce industry in 2024. It seems that AI is everywhere in 2023, between AI-drive search engines, imaging tools and SEO tools, but the eCommerce industry will feel it even...
When Should I Accept a Return That Violates My Policy?
When Should I Accept a Return That Violates My Policy?
Your returns policy is an important rule that protects the company from return-related losses. Returns and refunds are often used as a way to scam a company and tax their resources. It's valuable to prevent frivolous returns or returns long after an order is purchased or delivered. However, there are also situations where there is more benefit from side-stepping your returns policy for the customer. When should you accept a return that violates your typical returns policy? Let's explore the different reasons and scenarios where this might be a smart business decision. To Accommodate a Good and Loyal Customer Customer credibility is an...
2023 eCommerce Holiday Season Recap: A Record-Breaking Year
2023 eCommerce Holiday Season Recap: A Record-Breaking Year
The 2023 holiday season began with uncertainty due to the harsh economic times, but it registered record spending. Larger discounts impacted customers' impulse buying and willingness to spend. Between the 1st and 27th of November, shoppers had already spent $109.3 billion online, a 7.3% year-over-year (YoY) increase from 2022. The following five categories made up 60% of the sales: Electronics ($21.7 billion), Apparel ($19.2 billion), Furniture ($14.7 billion), Grocery ($6.8 billion) and Toys ($3.1 billion). We've compiled a helpful 2023 eCommerce holiday season recap below, so read on to learn more about trends from this holiday season. Amazon Record Prime Big Deal Days...
Seasons Greetings from Freestyle Solutions
Seasons Greetings from Freestyle Solutions
As the holiday season is in full swing, we'd like to wish you and your loved ones a very happy and healthy holiday season! Warm wishes from all of us at Freestyle Solutions...
2023 eCommerce Holiday Return Projections
2023 eCommerce Holiday Return Projections
Let's face it, most of us are frankly quite terrible at predicting what kind of gifts our loved ones will truly appreciate. We go out of our way to try to find things that we believe our loved ones will appreciate, but it doesn't always pan out as we might have hoped. According to data from the National Retail Federation, holiday gift purchases are returned at a far higher rate than other everyday purchases. Online eCommerce stores can see a return rate as high as 35% on holiday gifts compared to just 16% on everyday purchases. So what does the forecast for...