TBT: How Promotions Strategies Can Make Or Break You

Your promotions strategies and how you discount or adjust product pricing can be a great way to gain brand exposure, increase traffic and, if done right, drive revenue. But are you being as effective as possible? Are you planning your promotions the "right" way? Take a look back at this week's TBT, where we revisit

By |2021-06-14T11:54:13-04:00June 10th, 2021|retail promotions, Uncategorized|Comments Off on TBT: How Promotions Strategies Can Make Or Break You

How eCommerce is Facing the COVID-19 Pandemic: PulseTV

Part Two in our Three Questions Series...this time, we’re bringing you thoughts from PulseTV PulseTV is a leader in eCommerce and an innovator in marketing. From its origins in as-seen-on-TV sales, to its evolution to creative site construction and product placement, the team at PulseTV has built a brand that delivers value and unique products to

By |2021-05-20T14:06:05-04:00May 18th, 2021|COVID-19, eCommerce, Featured, Inventory Management, Inventory Management Software, M.O.M., order management software, Order Management System|Comments Off on How eCommerce is Facing the COVID-19 Pandemic: PulseTV

TBT: How Is Your Returns Policy?

A great returns policy has never been as important as it is in today's eCommerce world. With online returns potentially costing brands thousands every year, you simply cannot afford to NOT have a great policy in place. But just having one isn't enough. You also need to make sure your employees understand and can articulate

By |2021-05-14T12:36:14-04:00May 13th, 2021|Returns|Comments Off on TBT: How Is Your Returns Policy?

TBT: 2021 eCommerce Predictions…Are We On Track?

Now that we're into Q2 (already?!), for this week's Throw Back Thursday, we wanted to take a look back at the eCommerce predictions we made heading into 2021. After an unprecedented 2020, we forecasted some pretty big changes for the world of eCommerce. And while comfort levels surrounding getting back to in-person shopping (even at

By |2021-04-08T11:46:33-04:00April 8th, 2021|eCommerce|Comments Off on TBT: 2021 eCommerce Predictions…Are We On Track?

TBT: How eCommerce is Saving Retail

The pandemic hit many facets of life...hard. But few industries felt the impact more than the world of retail. The ripple effects were strong, and massive. In the unprecedented shut-down of Spring 2020, businesses shuttered and for many, permanent store closures loomed in the not-far future. Major retailers with decades of history, simply are no

By |2021-03-28T10:11:14-04:00March 25th, 2021|COVID-19, eCommerce, M.O.M., retail industry|Comments Off on TBT: How eCommerce is Saving Retail

TBT: How Freestyle Customer B21 is Surviving the Pandemic

For this week's Throw Back Thursday, we're taking a look back at our feature on Freestyle customer (and M.O.M. user!) B-21 Fine Wine & Spirits. B-21 was able to pivot and hit the ground running, even when thrown the Covid-Curveball 12 months ago. We know! It's been a year?! We can't believe it either! Well,

By |2021-03-04T15:01:47-05:00March 4th, 2021|COVID-19|Comments Off on TBT: How Freestyle Customer B21 is Surviving the Pandemic

When Returns Get You Down – An eCommerce Survival Tale

I hate returns, you hate returns. But you know who really hates returns, even more than us? eTailers.  Going back to the mall was bad enough before the pandemic. And nothing’s worse than having to deal with the dreaded return label when you need to return an item bought online.  The label must be located,

By |2021-03-10T15:21:18-05:00February 24th, 2021|Returns|Comments Off on When Returns Get You Down – An eCommerce Survival Tale

eCommerce Predictions 2021

For eCommerce, 2021 predictions are exciting and challenging. That's in large part because 2021 is a year of both promise and uncertainty. With the better-than-expected 2020 holiday season in the books, we’ve learned what lessons we think we can bring into the new year.  Now, we look ahead to what the new year may have

By |2021-01-21T14:41:46-05:00January 21st, 2021|eCommerce, Uncategorized|Comments Off on eCommerce Predictions 2021

Freestyle’s Holiday 2020 eCommerce Sales Recap

The eCommerce Holiday sales season turned out to be even better than we expected. Here is just one startling statistic... Amazon delivered $1.5B packages during the 2020 holiday season. To accommodate this, the eComm giant offered a staggering $2.5B in bonuses and incentives for their employees. They also committed a whopping $18B to help grow partner

By |2021-01-13T11:26:52-05:00January 13th, 2021|eCommerce, retail holiday season, Uncategorized|Comments Off on Freestyle’s Holiday 2020 eCommerce Sales Recap

What Did Black Friday 2020 and Cyber Week Teach Us?

The results are in: eCommerce brands are off to a great start of the official holiday sales season.  Adobe Analytics reports that online spending rose 22 percent, but unfortunately for brick and mortar retailers, their sales fell a whopping 52%.  While a drop in in-store sales was not unexpected due to the continuing impact of

By |2020-12-10T12:38:06-05:00December 11th, 2020|retail holiday season, Uncategorized|Comments Off on What Did Black Friday 2020 and Cyber Week Teach Us?
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