Omnichannel Orders
Creating an omnichannel experience for your customer requires more than providing multiple channel options. Learn more about technology and best practices for implementing omnichannel for retail in these blog posts.
Creating an omnichannel experience for your customer requires more than providing multiple channel options. Learn more about technology and best practices for implementing omnichannel for retail in these blog posts.
Part 1 in a 3 Part Series | Part 2, Part 3 Freestyle Solutions partnered with the e-tailing group to do independent research to understand how mid-market retailers are addressing omnichannel from a tactical execution standpoint in terms of both process and technology. Rather than surmise what the experience would be like, we developed a
Part 2 in a 3 Part Series | Part 1, Part 3 Freestyle Solutions partnered with the e-tailing group to conduct independent research to understand how mid-market retailers have adopted omnichannel from an execution standpoint in terms of process and technology. Rather than surmise what the experience would be like, the e-tailing group developed a hands-on mystery shopping
Order Management has come a long way from the golden age of catalogers. Back in the 1980’s, pre-Internet, there were two sales channels catalogers needed to worry about: the phone and mail-in orders. Today, order management systems (OMS) need to work with every retail channel, or omnichannel, in order to be the central repository for
Omnichannel may be the latest buzzword, but it’s more than just a passing fad. Omnichannel technology is the infrastructure that enables retailers and online merchants to give today's customer the shop-anywhere, ship-anywhere, pick-up or return anywhere behavior they demand. The previous generation of technology that many of today’s businesses rely on consists of numerous disparate
Today, retail executives struggle with omnichannel demands and expectations. According to a report from Retail Dive, only "21 percent of retail executives are more confident now than a year ago about their company’s ability to deliver omnichannel services". The challenge of implementing omnichannel capabilities is so hard for many reasons. The shop-anywhere, pick-up anywhere, ship anywhere,
This post covers the elements and challenges of creating an omnichannel environment for retailers according to Sucharita Mulpuru-Kodali, VP & Principal Analyst at Forrester Research. Sucharita shared her thoughts in our recent webinar, “Beyond the Buzz What Omnichannel Really Means.” What Omnichannel Means Today Omnichannel has meant many things to many people over the years
Omnichannel investment is squarely aimed at increasing the availability of a wider assortment of products and improving the customer experience through better service. By adding mobile enabled devices in stores to look up inventory across the organization, retailers will have the ability to “save the sale” and create an “endless aisle” scenario. On average, out-of-stock
Your customers are everywhere, and with your experience in omnichannel selling, this is not exactly news. But, what you may not know is how this little morsel of information can send your business into a frenzy if you are not properly equipped. Creating an omnichannel experience for your customer requires a bit more than just
With 95 percent of shoppers using more than one channel for purchases, retailers need to focus on omnichannel customer experience initiatives, as they become the clear differentiators in the industry. "Most retailers (two-thirds) still look at simple sales volumes to measure performance rather than longer-term indicators, such as length of customer engagement (only 27% of retailers)." -Economist Insights
Omnichannel orders and selling is the way of the world for all retailers. As eCommerce purchasing grows, immediacy becomes more of a necessity. Consumers will continue to crave faster results as eCommerce tools become more accessible. 2015 e-commerce sales (Q2) increased by 14.1% from the second quarter of 2014, while total retail sales increased 1% in