Recent Articles
Is it Time to Take on Order Management?
There is no question whether online shopping will continue to grow, as the web becomes more of a go-to resource for everything retail. "In 2015, over 200 million U.S. online shoppers are projected to shop online at least once a month." -invespBlog But, the real question is; how will you as a retailer use this knowledge to your benefit? Stable and reliable eCommerce platforms have significantly improved online shopping experiences, and as eCommerce shopping habits amplify, it is crucial to take the necessary steps to keep up. Utilizing all of the functionality of an online order management system will help your business thrive in the long run. Why Use Freestyle O.M.S.? The ultimate goal of an order management and inventory system is to make the merchant’s life easier and customers happier. An order management system benefits your business by encompassing all behind-the-scenes efforts, like managing the inventory purchasing process, after the customer places their order. Not only does it ensure the order is processed efficiently, but the system makes sure it is shipped promptly and arrives quickly, with as little hassle as possible. You can easily accomplish this by taking steps to manage your
5 Secrets to Growing Apparel Sales
Secrets secrets are certainly no fun, but that is especially true when the busiest time of the year is upon us. As the holidays creep up, retailers have the reputation to go a little insane. And, when it comes to apparel, there is no exception to the rule. As apparel retailers turn out new fashions and innovative buying experiences, it can get even more difficult to keep up with ever-demanding apparel sales. Apparel markets are reaching exceedingly high numbers this year. The women’s apparel market is expected to account for 55% of apparel sales and 60% of growth, due to the increasing weight of emerging markets, according to McKinsey & Company. With these strategies, you can start to see a dramatic difference in your apparel sales, by delving into what makes your customers tick and more. 1) Learn from the Pros There are a few key takeaways to gather from the big-box apparel retailers out there, including H&M and Nordstrom to name a few. They pride themselves on producing items where they sell. By doing so, they are able to attain shorter lead times for trending clothing ideas. They do
Is it Time to Expand Into Multiple Magento Stores?
You have your Magento store, and it's doing well, but how can it do even better? Maybe you're thinking your business could benefit from adding some additional Magento stores. Or, perhaps you are a multichannel seller, and you’re simply trying to decide if Magento is the right solution for you. Knowing what platform(s) to pick to grow your eCommerce business is not always an obvious choice. With all of the options out there, things can get confusing. Magento has certainly exuded a long-standing positive reputation among retailers. The Magento eCommerce platform has a market share of 26.3%, making them a global leader, according to Alexa Top 1M data. Find out if adding one or multiple Magento stores is right for your business. Having multiple Magento online stores is a similar concept to opening other brick and mortar locations; only without the real estate and operational overhead costs. Some e-tailers open multiple stores to sell the same products to different demographics, while others use the multi-store approach to segment product lines to target different buyer personas. Managing Multiple Magento Stores Does Not Have to Be a Juggling
9 Money-Making Retail Marketing PPC Tips
Sixty percent of people begin shopping by using a search engine to find the products they want, according to a study conducted by MineWhat. Eighty-one percent of shoppers conduct online research before they make a purchase. The internet and Google have fundamentally changed the way we shop and purchase products. Personally, I get it. I frequently buy things online, from gifts for my nephew to mundane things like cleaning supplies for my apartment. Amazon Prime has become a close companion of mine. Whenever I’m shopping in a store I find myself hoping on Google to compare prices and read product reviews. This is something many of us do nowadays, which shows that for retailers Google ads are a critical part to reaching your revenue goals. Whether it be a solely e-commerce based business, a local store front, or a combination of both, retailers have little to no chance of surviving unless they have a robust PPC advertising strategy to promote their products to shoppers online. A huge component of succeeding in retail is being able to effectively advertise on Google
How to Keep Up with Ever-Demanding Apparel Sales
Watch out retailers. Both women and men’s apparel sales are on the rise, according to Mintel, Lightspeed GMI and Quartz. With an estimated increase of 14.5% between 2014 and 2019, women’s apparel profits are expected to rise from $121.8 billion to $139.0 billion. -emarketer.com But Are Men Shopping More than Women? Women love to shop. There isn’t a soul who doesn’t know that, but women are not the only ones hooked on fashion. Men’s online apparel sales are growing faster than not only women’s apparel, but beer and electronics too. Yes, you read that right. Men are purchasing clothes and accessories more than computers, cameras and beer. Some apparel retailers are starting to diversify inventory, in order to sell more online and accommodate the demand for men’s apparel. This gives fresh ways for men to purchase apparel items at their fingertips. To keep up with these eCommerce trends, it would be beneficial for apparel retailers to follow suit and embrace the growing numbers of male fashion consumers. So how does a multichannel retailer keep up with trends and technology? I know what
6 Reasons Why You Should Embrace Magento
With the wide variety of eCommerce solutions to choose from today, it can be confusing to pick the right one for your business. Selling on multiple channels can be a giant leap in the right direction for your business, and while website platforms like Bigcommerce and Mozu can be extremely helpful, Magento is definitely worth looking into as well. Magento makes it easy for SMB's (small to mid-sized businesses) to fully optimize their eCommerce solutions, get product listings sorted out for multichannel orders and more. Larger retailers like Samsung, Nestle, Olympus and others rely on Magento for their web designs and operations. Not to mention the millions of small to mid-sized companies that trust Magento for their eCommerce solutions. Here are a few key reasons why these businesses say yes to Magento. 6) SEO Friendly & Ready Your website looks fantastic. It has great appeal, your products are ready to fly off the shelves, and you're positioned to start selling on multiple channels like Amazon and eBay. Before you start selling online, there’s more to consider. Don't watch all that hard work go down the drain by not optimizing your eCommerce pages. Making sure you incorporate the right copy, product