Recent Articles
Is it Time to Expand Into Multiple Magento Stores?
You have your Magento store, and it's doing well, but how can it do even better? Maybe you're thinking your business could benefit from adding some additional Magento stores. Or, perhaps you are a multichannel seller, and you’re simply trying to decide if Magento is the right solution for you. Knowing what platform(s) to pick to grow your eCommerce business is not always an obvious choice. With all of the options out there, things can get confusing. Magento has certainly exuded a long-standing positive reputation among retailers. The Magento eCommerce platform has a market share of 26.3%, making them a global leader, according to Alexa Top 1M data. Find out if adding one or multiple Magento stores is right for your business. Having multiple Magento online stores is a similar concept to opening other brick and mortar locations; only without the real estate and operational overhead costs. Some e-tailers open multiple stores to sell the same products to different demographics, while others use the multi-store approach to segment product lines to target different buyer personas. Managing Multiple Magento Stores Does Not Have to Be a Juggling
9 Money-Making Retail Marketing PPC Tips
Sixty percent of people begin shopping by using a search engine to find the products they want, according to a study conducted by MineWhat. Eighty-one percent of shoppers conduct online research before they make a purchase. The internet and Google have fundamentally changed the way we shop and purchase products. Personally, I get it. I frequently buy things online, from gifts for my nephew to mundane things like cleaning supplies for my apartment. Amazon Prime has become a close companion of mine. Whenever I’m shopping in a store I find myself hoping on Google to compare prices and read product reviews. This is something many of us do nowadays, which shows that for retailers Google ads are a critical part to reaching your revenue goals. Whether it be a solely e-commerce based business, a local store front, or a combination of both, retailers have little to no chance of surviving unless they have a robust PPC advertising strategy to promote their products to shoppers online. A huge component of succeeding in retail is being able to effectively advertise on Google
How to Keep Up with Ever-Demanding Apparel Sales
Watch out retailers. Both women and men’s apparel sales are on the rise, according to Mintel, Lightspeed GMI and Quartz. With an estimated increase of 14.5% between 2014 and 2019, women’s apparel profits are expected to rise from $121.8 billion to $139.0 billion. -emarketer.com But Are Men Shopping More than Women? Women love to shop. There isn’t a soul who doesn’t know that, but women are not the only ones hooked on fashion. Men’s online apparel sales are growing faster than not only women’s apparel, but beer and electronics too. Yes, you read that right. Men are purchasing clothes and accessories more than computers, cameras and beer. Some apparel retailers are starting to diversify inventory, in order to sell more online and accommodate the demand for men’s apparel. This gives fresh ways for men to purchase apparel items at their fingertips. To keep up with these eCommerce trends, it would be beneficial for apparel retailers to follow suit and embrace the growing numbers of male fashion consumers. So how does a multichannel retailer keep up with trends and technology? I know what
6 Reasons Why You Should Embrace Magento
With the wide variety of eCommerce solutions to choose from today, it can be confusing to pick the right one for your business. Selling on multiple channels can be a giant leap in the right direction for your business, and while website platforms like Bigcommerce and Mozu can be extremely helpful, Magento is definitely worth looking into as well. Magento makes it easy for SMB's (small to mid-sized businesses) to fully optimize their eCommerce solutions, get product listings sorted out for multichannel orders and more. Larger retailers like Samsung, Nestle, Olympus and others rely on Magento for their web designs and operations. Not to mention the millions of small to mid-sized companies that trust Magento for their eCommerce solutions. Here are a few key reasons why these businesses say yes to Magento. 6) SEO Friendly & Ready Your website looks fantastic. It has great appeal, your products are ready to fly off the shelves, and you're positioned to start selling on multiple channels like Amazon and eBay. Before you start selling online, there’s more to consider. Don't watch all that hard work go down the drain by not optimizing your eCommerce pages. Making sure you incorporate the right copy, product
5 Key Shipping Insights for eCommerce Merchants
Shipping for eCommerce merchants can be a lengthy and grueling process. Whether you are pondering the idea of offering free shipping, inquiring about multiple shipping providers or figuring out how to build a drop shipping business, the details can get demanding. Finding a way to save is one challenge, but we have some eCommerce shipping strategies to guide you through. Since shipping costs are most likely among the top 3 expenses in a merchants P&L, along with cost of goods sold and salaries, learning some shipping insights for eCommerce can only help. What if there were a way to monitor your shipping accounts, identify late deliveries and file the claims on your behalf? 71lbs. offers all that and more. Did you know FedEx and UPS shipments come with a money-back guarantee if delivered late by 60 seconds or more? All overnight, ground and international shipments fall under the MBG policy. With 7lbs, 100% of refunds get credited back to your online shipping accounts. Find out 5 best practices, ways to save and eCommerce shipping insights in the infographic below. For more, check out Freestyle’s
The Ultimate Guide to Omnichannel Orders & Selling
Omnichannel orders and selling is the way of the world for all retailers. As eCommerce purchasing grows, immediacy becomes more of a necessity. Consumers will continue to crave faster results as eCommerce tools become more accessible. 2015 e-commerce sales (Q2) increased by 14.1% from the second quarter of 2014, while total retail sales increased 1% in the same period. -U.S. Census Bureau While eCommerce represented 7.2% of total sales for the second quarter (2015), it contributed to half the growth. In order to capitalize on these ever-growing numbers, retailers must fully embrace omnichannel orders and learn how to take advantage of selling in the most efficient way. To take full advantage of multichannel retail sales opportunities, there are a few solutions to address your order and inventory management needs, starting with multichannel orders. Get Your Product Listings in Order Managing your product listings can differentiate you from the rest. It’s vital for omnichannel sellers of all sizes to compete with the big box firms. Some ways to ensure you have searchable, detailed and relevant product listings throughout your eCommerce website is by turning to