Adding new customers is hard work and we’ve been taught that customer acquisition is more expensive than customer retention. So, what do you do when you add more new customers than you ever have before? That is the question eCommerce brands are trying to answer, all while they are trying to get record numbers of
Anniversaries are normally celebrated, except when it marks a decision that no eCommerce brand wanted to see, Wayfair vs. South Dakota. We are just past the two-year anniversary of the seismic change that forced eCommerce businesses to collect, report and remit sales tax under a blizzard of differing regulations. So, what is the state of
We have been speaking a lot with our customers during the past three months. The conversation has evolved from what to do to how to build a new operations model. As we move further into the pandemic, it is clear that pandemic influenced operating plans will remain through the end of 2020. So, what
As we settle into the evolving new normal, one thing is clear, eCommerce will continue to play an outsized role. Local stores are opening once again, but will consumers feel comfortable going back to Main Street and the Mall? The data is starting to pour in: Digital revenue in April "far outpaced previous years
Whether your sales are up or down during the pandemic, you need to be prepared for when consumers open their wallets again. Your customers and prospects judge every part of how they interact with you during these chaotic times, from the moment they land on your website, first impressions matter. Trends are emerging, and this
In business, your reputation is everything. When people can trust you'll actually do what you say you're going to, you're one step ahead of the game. Jung is on point here...so many brands give lip service, but fail to deliver. Consumers are finicky. What's more? They have endless options, literally at their fingertips. Don't give
Since Amazon is the competitor of all competitors, it’s somehow very refreshing to hear CEO Jeff Bezos talk about how important it is to be cognizant of the customer. While it is true, competitors are important, what’s even more important is your relationship with your customers. We’re big believers in blazing trails, so for us,
Catalogs may seem outdated, but would you be surprised to learn that: Catalogs are actually still wildly effective? But while they can offer great success, launching (or upping your game) in the catalog vertical might seem daunting for a lot of you. We understand. Many businesses have just started feeling comfortable in the age of
It's simply not enough to put your business out there and hope people/customers/clients/prospects will find you. In today's digital landscape, the opportunities are endless. Use them to your advantage - find where the potential is, and USE IT! Do you know where your potential customers are?
I write this post from my home, in an eCommerce world that’s changed dramatically these past few weeks. I hope this finds you all well and adjusting to our shared new normal. Just like you, the Freestyle team has been forced to look at the world in a new way. One of the things we’ve