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Part 3 in a 3 Part Series | Part 1, Part 2 Freestyle Solutions partnered with the e-tailing group to do independent research to understand how mid-market retailers are addressing omnichannel in terms of process and technology. Rather than surmise what the experience would be like, we developed a hands-on mystery shopping research study where visits to 25 retailers would reveal the hard results. Our methodology involved a pre-store setup that considered two types of shopping experiences: buy online pickup in-store and place an order for return at a retail location. Customer Interaction Optimization In our study, we found that the retail associates universally...

Part 1 in a 3 Part Series | Part 2, Part 3 Freestyle Solutions partnered with the e-tailing group to do independent research to understand how mid-market retailers are addressing omnichannel from a tactical execution standpoint in terms of both process and technology. Rather than surmise what the experience would be like, we developed a hands-on mystery shopping research study where visits to 25 retailers would reveal the hard results. Our methodology involved a pre-store setup that considered two types of shopping experiences: 1) buy online pickup in-store (BOPIS) and 2) place an order online and return it at a retail location. Inventory...

Part 2 in a 3 Part Series | Part 1, Part 3 Freestyle Solutions partnered with the e-tailing group to conduct independent research to understand how mid-market retailers have adopted omnichannel from an execution standpoint in terms of process and technology. Rather than surmise what the experience would be like, the e-tailing group developed a hands-on mystery shopping research study where visits to 25 retailers would reveal the hard results. Our methodology involved a pre-store setup that considered two types of shopping experiences: buy online pickup in-store and place an order for return at a retail location. Information Accessibility Shoppers come to the store for many reasons...

When you’re looking at the landscape of order management in retail, you can’t help but see a paradigm shift both in technology and best practices happening right before your eyes. You can’t walk into a mid-sized or large retail store without being told you can do business with them online, via mobile app, or through social media.  Omnichannel has already arrived. This shift was fast.  Retailers had just finished embracing multichannel eCommerce, and now find the industry has firmly moved on to omnichannel.  Unlike multichannel, where the focus is on channel selling only, omnichannel impacts every part of your business, including...

To all M.O.M. customers: I’m excited to announce the latest versions of our Multichannel Order Manager (M.O.M.), SiteLINK and BizSync products. Based on feedback from our customers, these software releases contain impactful new features that will help you grow, secure, mobilize and streamline your business. In 2016, retailers cannot take enough security precautions to protect customer data. Even smaller businesses find themselves and their customer data the target of malicious hacks and fraud as well as being assessed penalties and fees from their merchant banks for not meeting the latest PCI standards.  We invested significantly in updating M.O.M. 10 to comply with...