Your customers are everywhere, and with your experience in omnichannel selling, this is not exactly news. But, what you may not know is how this little morsel of information can send your business into a frenzy if you are not properly equipped.
Creating an omnichannel experience for your customer requires a bit more than just giving them multiple channel options. When not managed properly, adding sales channels can create bottlenecks and cause for customer concern in your processes.
“Consumers value speed, simplicity, quick responses to questions and reliable delivery, rather than worrying about whether they shop online or in-store.” - Economist Insights