The Importance of API Management, Freestyle Solutions

Best practices in Application Programming Interface (API) management can often get overlooked, as retailers and brand focus heavily on fulfillment, personalization, and general ecommerce strategies. In fact, the most basic API security measures go unnoticed the most, according to a recent study.

“30 percent of APIs are planned out with no input from the IT security team, and 27 percent of APIs proceed through the development stage without the IT security team weighing in.”

Furthermore, 87% of respondents run an API management platform, while 63% use a platform developed in-house. However, basic API security practices were utilized by less than half of respondents.

An API provides high-level business-based transaction functions to interface with major areas of an order management system (OMS), including order, customer, stock, and inventory.

To efficiently manage an omnichannel sales strategy, below is a checklist of systems also necessary within an OMS.

  • Ecommerce platform for product and order information
  • ERP for product, inventory, warehouse management, and financials
  • Payment for authorization, settlement, fraud, and taxCRM for customer data

A good API should be secure, and we work to ensure following “best practices” by creating a token based security with our API that only allows for authorized access.

Download this white paper to learn more about how APIs play an integral part in building a successful omnichannel ecosystem, How a Powerful API Drives Omnichannel Success.
Download white paper