Recent Articles
How to Increase Sales with Amazon and eBay
It’s no surprise that a retailer can increase sales with Amazon and eBay. There is proven measurable research that confirms revenue is gained in sales, customer acquisition, brand recognition and more. “Sellers report an average 50 percent increase in sales when they join Amazon Marketplace,” according to Vice President of fulfillment by Amazon, Tom Taylor. Increasing sales with Amazon and eBay will help promote your brand by giving your customers new outlets to find you. If they are not visiting a marketplace specifically searching for your product or your store, they may stumble upon one of your products on Amazon or eBay. This gives you an opportunity to find a new customer and a chance to win repeat business, especially if you are selling products that require frequent or repeat purchases. Amazon and eBay take up the largest share of the market, and as these third-party marketplaces continue to grow, market sales for your business could follow suit. When consumers come to Amazon and eBay, they are most likely finished with their research and at the purchasing stage of their shopping experience, making it even more essential to
A Breakdown of Amazon’s New Manage Inventory Page
One aspect of maintaining a healthy seller relationship with Amazon is having enough inventory on hand to cover customer demand. Through Seller Central, you can get “near-real time data” for each product in your inventory on the Manage FBA Inventory Page. As Amazon explains on Winning with FBA, “You can see your Fulfillable and Unfulfillable units, any units that have been put on Reserve for pending sales or other fulfillment center activities, and the Inbound amount, we are expecting from any of your shipments yet to be received.” The eCommerce giant has been beta testing a new ‘Manage Inventory’ page. With Amazon's new manage inventory page, sellers have been able to try the new page on Seller Central, while it’s in Beta status. The new page promises a revamped seller approach to managing sales, inventory, payments, customer conversions and removals. It also includes product images for a seller's products to quickly identify listings. Permanent migration for all sellers to the Manage Inventory page will take place on June 15, 2015. The new page offers a new navigation header meant to highlight
Managing Multichannel Sales
Do you take advantage of the many sales channels available to expand your reach and grow your business as fast as possible? Even the smallest retailer can reach a market of millions when selling online. If you do, are you managing multichannel sales in the most efficient manner? Multichannel inventory management can help you grow your business by providing seamless third-party integrations through Magento, Amazon, Bigcommerce and more. Managing multichannel sales can be simple, but in order to do so, you want to be sure you have the right tools in place. Even though adding sales channels may help your business prosper, it can also add bottlenecks if not managed properly. To efficiently manage and ensure you make the most of your multichannel sales strategy, consider an order management system (OMS), which will allow you to: Seamlessly integrate your business operations across all of your sales channels into a single workflow from the entry point of shopping to the delivery point of shipping. Sell your entire inventory or just a small sample through your storefront and other channels. Automatically download new orders,
Imagine Conference for Magento
Imagine Commerce is the premier Magento and eBay Enterprise commerce conference. It’s always an informative event and it stayed true to form this year. Over 2,400 commerce experts came together in Las Vegas representing merchants, agencies and technology providers across more than 40 countries to network, exchange ideas and build relationships. Themes throughout the keynotes centered around shrinking the distance to your customers. That is, gaining insights into customer behavior through touch points in business processes such as multichannel inventory management. The theme of this year’s event was ‘Unbound Commerce’ – to explore the unlimited possibilities of commerce. "We're past the inflection point. We no longer need to be afraid of change...We can be unbound." – Mark Lavelle, Senior Vice President & General Manager, Commerce Technologies, eBay Enterprise Reimagining retail was the underlying message behind the case study of Rebecca Minkoff, a trendy New York City-based retailer specializing in luxury handbags, accessories, footwear and apparel. Emily Culp, Senior Vice President of eCommerce and Multichannel Retailing for Rebecca Minkoff, described their development of a responsive design site which integrates with their store.
How to Win the Amazon Buy Box
According to Amazon, the decisions you make for each step of selling on Amazon impact your performance standing, and your performance standing impacts your Amazon Buy Box eligibility. Here are ways to improve your chances of winning the Amazon Buy box. 1) Achieve Featured Merchant Status Only sellers with a Featured Merchant status are given Buy Box Eligible Status in their category. Featured Merchants must have at least 3-6 months of selling history and/or order history (varies by category). This is based on several factors, most notably the order defect rate. Refund claims and poor feedback factor in. Other factors include how long you have been selling on Amazon, how many sales you have made, how many orders you have cancelled before delivery, how many orders customers have reported as late delivery and what options you give customers for shipping. 2) Be Known as a Positive Seller Buyers rate the merchant using Amazon’s star rating system from 5 stars (best) to 1 star (worst). Positive feedback: 5 or 4 stars; Neutral feedback: 3 stars; Negative Feedback: 2 or 1 stars
Learn the Amazon Buy Box Formula
The Amazon Buy Box is the most desirable piece of online retail real estate and an invaluable asset to drive sales. Learn the Amazon buy box formula to improve your chances on winning, which is the aim of retailers around the world. The Buy Box is reserved solely for sellers who meet Amazon’s performance-based requirements. Here are some Amazon buy box status recommendations and requirements to achieve Buy Box status. After, you can learn how to win the Amazon buy box with these 6 tips. Buy Box Eligible Status Buy Box eligible sellers must meet performance-based requirements. There is no additional fee for being Buy Box eligible, and sellers must maintain their performance levels in order to retain the eligible Amazon buy box status. Sellers with Buy Box eligible seller status gain placement advantages for their listings on Amazon.com. Their listings are eligible to compete for the Buy Box and listings that do not win the Buy Box are eligible for placement in the More Buying Choices box and Buy Box eligibility. Amazon does not guarantee placement in either of these locations. Buy Box Eligible Status Qualifications