Freestyle Solutions

TBT: 2021 eCommerce Predictions…Are We On Track?

Now that we're into Q2 (already?!), for this week's Throw Back Thursday, we wanted to take a look back at the eCommerce predictions we made heading into 2021. After an unprecedented 2020, we forecasted some pretty big changes for the world of eCommerce. And while comfort levels surrounding getting back to in-person shopping (even at

What Did Black Friday 2020 and Cyber Week Teach Us?

The results are in: eCommerce brands are off to a great start of the official holiday sales season. Adobe Analytics reports that online spending rose 22 percent, but unfortunately for brick and mortar retailers, their sales fell a whopping 52%. While a drop in in-store sales was not unexpected due to the continuing impact of