2023 eCommerce Holiday Season Recap: A Record-Breaking Year
The 2023 holiday season began with uncertainty due to the harsh economic times, but it registered record spending. Larger discounts impacted customers' impulse buying and willingness to spend. Between the 1st and 27th of November, shoppers had already spent $109.3 billion online, a 7.3% year-over-year (YoY) increase from 2022. The following five categories made up
