Recent Articles
New eBook: Is YOUR OMS Capable of These 5 Things?
Courtesy Pixabay | Tumisu More than 75% of consumers will stop doing business with a brand after a bad experience. And more than HALF of all consumers say they’ll complain to family and friends after a bad experience. What does it take to make a bad experience? More importantly, how can you avoid it? How can you give your customers the best possible interaction with your brand? Ensure you’re creating an outstanding experience for every customer, every time? A key component to solving all these brand-busting problems is the right order management system (OMS). Learn all this and more in our latest downloadable eBook Top Five Capabilities Your OMS May Lack. We teach you everything you need to know about what an advanced OMS should provide. In this eBook, you’ll learn how the right OMS can help you quickly and seamlessly: Achieve your business goals Gain a competitive advantage Develop a reputation for excellence, dependability and efficiency in your industry Find out why Freestyle’s Multichannel Order Management (M.O.M.) is the leading PCI compliant inventory and order management software
Near Term Value (NTV) for eCommerce – Part 2 of 2
Courtesty Pixabay | rawpixel GUEST POST BY WISEGUYS MARKETING’S BRUCE GREGOIRE In Part 1 of our series, we addressed The Art and Science of Customer Lifetime Value (LTV) – and why, although LTV is a valuable metric, it is commonly overlooked by marketers. Keeping in mind that your loyal customer is only one click away from switching their loyalty to another brand, we also want to address the glaringly obvious elephant in the room: who among us can wait a “customer’s lifetime” to measure this stuff? Near Term Value (NTV) Some time ago I was introduced to Near Term Value (NTV) as an alternative to Customer LTV. With NTV, rather than relying on a customer-lifetime value, we instead look at the trailing 12 months from a customer’s entry date. The enterprise I studied could accept a loss on an original order in hopes of making a profit soon thereafter. Understandably, they could not afford to continue spending marketing dollars over many years before finding out if that customer would be profitable. Gathering early, NTV results gave them trend
The Art and Science of Customer Lifetime Value (LTV) – Part 1 of 2
Courtesy Pixabay | geralt GUEST POST BY WISEGUYS MARKETING'S BRUCE GREGOIRE Customer LTV, simply put, is the net dollar value of your average customer over his/her lifetime, and it’s a subject marketers love to talk about but rarely implement. The reasons for this disconnect could be many: Perhaps LTV is viewed as a strategic in nature: something you only need to do every year or so. Kind of like doing your bucket list – not something you pay attention to routinely. Or it may be that LTV is rare for a more practical reason: without an integrated marketing database, marketers have huge challenges bringing the components of LTV (Average sale $, COGS, retention rates, customer acquisition expense, present value of money, etc) together in one place. More recently, the advent of click-thru product purchasing, most notably via Amazon, has created the fear that your long-time customer is only one click away from switching their loyalty elsewhere. Why LTV Every shrewd CEO reserves the right to demand ROI from your marketing efforts. LTV is one important metric
M.O.M. & TaxJar, Sales Tax Nexus Solved!
Courtesy Pixabay | PhotoMIX-Company Compliance with State Sales Tax nexus is the hottest topic in eCommerce today. The ironic part of this is this that, unlike most hot topics in the world of eCommerce, Sales Tax nexus isn’t something that builds revenue, or even expands the reach of a brand. Yet it is a complex, evolving and urgent need for every eTailer. Our customers have spoken, loudly I might add, and they let us know that they desperately need and want help navigating this. We listened and we’ve acted. How Freestyle Solutions Can Help Brands with State Sales Tax Compliance How have we helped you? First it was a product launch in September to help Freestyle customers manage taxes within MO.M. Now, we are proud to announce that Freestyle has integrated TaxJar, a leader in tax reporting, compliance and remittance, with M.O.M. With the M.O.M. TaxJar Module, we’ve addressed what our customers are required to manage – an urgent need that will allow you to focus your attention on what is most important, building your business. We are
INFOGRAPHIC: 5 Tips for Retail Promotions that Work
Want to learn more about how Freestyle's industry-leading M.O.M. software can help solve all your order and inventory management needs? Reach out today to learn more, or email us at: marketing@freestylesolutions.com
Transportation Disruptions in 2019
Courtesy Pixaby | geralt If you were to ask eCommerce business executives what they consider to be potential disruptions for their business in 2019, what do you think they’d say? You might guess the two most popular answers would be: Sales Tax Nexus and Amazon And you’d be correct. > But what if those answers were not the only looming disruptions 2019 may offer? > And what if Amazon could provide disruption in a way you aren’t expecting? Enter Amazon Air and the truck driver shortage. Amazon expands its transportation capacity: A few weeks ago Amazon announced they leased ten more cargo planes and that their fleet, formerly called Prime Air, will soon include fifty aircraft. That news sparked immediate reaction from the stock market, with a not-unexpected dive in the share price of transportation stalwarts FedEx, UPS and others. Amazon supplies a healthy volume of shipments for large carriers, and any switch to increased reliance on their own air service could potentially save Amazon money while hurting major shipping companies. The full effect of