For this week’s Throw Back Thursday, we’re taking a look back at our feature on Freestyle customer (and M.O.M. user!) B-21 Fine Wine & Spirits. B-21 was able to pivot and hit the ground running, even when thrown the Covid-Curveball 12 months ago.
We know! It’s been a year?! We can’t believe it either!
Well, as time flew, and everyone shifted into survival mode, we were floored to see how B21 was able to set a new standard. They’re an excellent example of how eCommerce brands big and small can make powerful changes to how they do business in an effort to keep things running efficiently and effectively – even when things are anything but the norm.
Take a look at some of the changes they made to survive in a down economy, when everything was turned upside down. They turned their focus to:
- Customer education
- Online ordering options
- Clearly establishing and setting delivery expectations
- Investing in new digital search features
- Expanding their product listings to include images and detailed descriptions
Read more about B21’s substantial changes that emphasized their digital business. See if you can take a page from their pandemic-survival-tactics playbook.
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