According to a story published by Digital Commerce 360, online holiday sales in 2017 could grow as much as 21% and may reach $114 Billion. Promotions are expected to play a heavy role this season and there will be challenges for every eTailer to keep their brand fresh and unique in order to maximize sales. For more information you can view the story here.
We like growth just as much as anyone but opportunity can also bring challenges. Having the strategy, tools and process in place to manage explosive growth is something we discuss on a regular basis with our customers and partners as they gear up for the holidays.
If you have some thoughts or concerns you would like to share about your ability to meet the demands of this holiday season please feel free to contact us.