In a sign that the speed of eCommerce continues to accelerate there have been surveys released that indicate that more and more logistics providers will be offering two-hour delivery.  Why should this interest you?  Because much of the demand for this service comes from the increased use of retail stores as mini fulfillment centers.

Once considered a longer-term trend, the demand for conversion of portions of store sales floor space to fulfillment operations is now moving into reality.  If you consider the visibility and availability of in store inventory for online orders as a first step, then the logical evolution is to offer more than in store pick up with the move toward two-hour delivery.

All of this supports the focus of brick and mortar retailers on improving the total customer experience and to use their eCommerce and Omnichannel services to support that goal.  For pure play eCommerce companies without the luxury of a network of stores to support an expanding menu of delivery options the focus will continue to be on brand identity and efficient back end operations.  To learn more about the trend please read this article from Supply Chain Dive.

If you would like to discuss how your eCommerce and Omnichannel operation can improve to meet these trends, please contact us at: marketing@freestyelsolutions.com.