The Art and Science of Customer Lifetime Value (LTV) – Part 1 of 2

Courtesy Pixabay | geralt GUEST POST BY WISEGUYS MARKETING'S BRUCE GREGOIRE Customer LTV, simply put, is the net dollar value of your average customer over his/her lifetime, and it’s a subject marketers love to talk about but rarely implement. The reasons for this disconnect could be many: Perhaps LTV is viewed as a