Recent Articles
#TBT: Revisiting Our 2024 Ecommerce Predictions – Hits and Misses
As 2024 draws to a close, we thought it’d be fun to take a walk down memory lane and revisit our predictions for the future of eCommerce that we shared this time last year. Looking back at our blog post, "The Future of Ecommerce in 2024", some of the industry forecasts hit the mark—while others didn’t quite pan out as expected. Let’s break it down: Prediction 1: Personalization Will Dominate Verdict: Hit! We anticipated that personalization would take center stage, and 2024 didn’t disappoint. From tailored product recommendations to dynamic email marketing campaigns, businesses have doubled down on creating personalized shopping experiences. According to recent reports, eCommerce stores leveraging advanced personalization have seen significant boosts in conversion rates. If you haven’t yet integrated personalization into your strategy, now’s the time. Prediction 2: AR/VR Will Go Mainstream Verdict: Miss (But It’s Close) While augmented reality and virtual reality adoption grew, they didn’t quite become mainstream as we predicted. Challenges like high implementation costs and consumer adoption barriers kept these technologies just out of reach for most eCommerce businesses. However, forward-thinking brands
Cyber Week 2024: A Strong Season for eCommerce
Cyber Week 2024 proved to be a pivotal period for eCommerce businesses, including many Freestyle Software customers. Here's a detailed look at the trends, challenges, and successes during this key shopping season. Record-Breaking Online Sales This year, eCommerce once again outperformed expectations. Cyber Monday alone generated an estimated $13.3 billion in sales, marking a notable increase from 2023. Consumers spent heavily on popular categories like electronics, apparel, and home goods, with mobile purchases accounting for a significant share of transactions, according to Retail Dive. Retail Dive also reported that Thanksgiving Day demonstrated its growing prominence, with online sales hitting $6.1 billion—a record 8.8% increase compared to last year. This shift highlights the increasing consumer preference for digital-first shopping experiences. Challenges for High-Volume Shippers While the numbers are impressive, such growth brought logistical challenges for eCommerce companies managing massive order volumes. Many retailers found themselves navigating complex supply chain hurdles, including inventory shortages and shipping bottlenecks. For companies using Freestyle’s M.O.M. order and inventory management system, the ability to streamline operations played a crucial role in managing the surge. Modules and
Happy Thanksgiving from Freestyle Software
As the busy holiday shopping season continues, we know that you are working extra hours to get orders processed, shipping and delivered to your customers as quickly as possible. We hope that you'll be able to take a break for the Thanksgiving holiday and spend time with your loved ones, giving gratitude and thanks for all of your blessings. We want to take this opportunity to wish you and your loved ones a very warm and happy Thanksgiving, and to say thank you for being part of the M.O.M. community. Happy Thanksgiving to you and yours! All of us at Freestyle Software
[INFOGRAPHIC] 2024 eCommerce Holiday Predictions
Want to learn about the latest eCommerce predictions for the 2024 holiday season? Check out our custom infographic that outlines what's in store for the remainder of the holiday season, including the latest trends that will shape your orders and your customers' shopping experiences. View the infographic here: View the Holiday Predictions Infographic Now Want to learn more about how Freestyle Software and M.O.M. can help you manage the holiday season? Check out our interactive 2024 Ultimate eCommerce Holiday Ebook or contact us today.
2024 Cyber Week eCommerce Predictions: Trends to Watch
As the eCommerce industry prepares for Cyber Week 2024, all eyes are on the trends shaping this pivotal shopping season. For large-scale eCommerce businesses, efficiency and adaptability are more crucial than ever. At Freestyle Software, we understand the unique challenges our clients face during the Q4 rush. With our Multichannel Order Management (M.O.M.) system, we help streamline operations, boost growth, and make the busiest time of the year a little less daunting. Here’s what to expect for Cyber Week 2024 and how you can stay ahead: 1. Continued Growth in Mobile Commerce Consumers increasingly prefer to shop from their phones, and Cyber Week 2024 will be no exception. According to recent studies, mobile commerce is projected to account for over 50% of all holiday sales this year. Optimizing mobile experiences—from seamless navigation to streamlined checkouts—is essential. How M.O.M. Helps: Freestyle’s M.O.M. integrates with various sales channels, ensuring a consistent and reliable shopping experience across devices. By syncing inventory and order data in real time, you’ll prevent frustrating out-of-stock scenarios for mobile shoppers. 2. Record-Breaking Early Sales Retailers are starting Cyber
Get Support and Updates in Our New Client Portal
M.O.M. customers, do you have access to our new Client Portal yet? Click on the link in the invitation email that you received--or, if you can't find your email, contact support now to get an invitation. The new portal will allow you to quickly and easily: Submit customer support requests Track and view all of your customer service requests in one convenient location View important announcements Learn about software updates Contact us now to get your invitation to the portal. If your colleagues have access, they can also grant you access to the portal.