Forrester Report: Building The Business Case For Omnichannel In Retail

To meet customer demand for new fulfillment options, retailers and brands are prioritizing omnichannel fulfillment projects. To lead these expensive, high-visibility initiatives, they must build business cases deliberately and correctly or risk launching initiatives that:

  1. lack critical internal support;
  2. fail to meet customer expectations; and
  3. incorrectly measure the program’s impact.

Download this new report from Forrester analyst Brendan Witcher that outlines how to produce comprehensive business plans that successfully execute omnichannel fulfillment projects.Forrester logo

“The OMS is the primary technology investment for omnichannel fulfillment…”
Brendan Witcher, Forrester

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Forrester: Business Case for Omnichannel in Retail