Forrester Report: Building The Business Case For Omnichannel In Retail
To meet customer demand for new fulfillment options, retailers and brands are prioritizing omnichannel fulfillment projects. To lead these expensive, high-visibility initiatives, they must build business cases deliberately and correctly or risk launching initiatives that:
- lack critical internal support;
- fail to meet customer expectations; and
- incorrectly measure the program’s impact.
Download this new report from Forrester analyst Brendan Witcher that outlines how to produce comprehensive business plans that successfully execute omnichannel fulfillment projects.
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