Recent Articles
What Comes After Cyber Monday? (Hint, it’s Not Just Tuesday)
Courtesy Pixabay | QuinceMedia The first milestone of the holiday sales season is over, and we hope that what Amazon calls the “Turkey Five” was everything you hoped for. You worked hard, chose the right products to feature and raked in the receipts. Now what? Don’t think of this as hitting the pause button, but it is time to take stock of, well, what you have in stock. Some helpful suggestions: Customer Profile – Knowing your customer is key - their buying habits and hopefully their loyalty is something you can build on. But how can you leverage that information in a way that sets you apart from your competitors? If you're a practitioner of Recency, Frequency, Monetary Value (R-F-M), you can use the data you capture to highlight your best and most recent/promising customers to maximize sales potential over the next few weeks. Not familiar with R-F-M? You can read more about the concept in our two-part series on the Freestyle blog, Customer Scoring in M.O.M. Using R-F-M and How to Implement R-F-M in M.O.M. - these provide all
The OMS of the Future (a Look Back and Moving Forward)
Courtesy Pixabay | PhotoMIX-Company In 2016, we looked at how Order Management Systems (OMS) in the future would change the world of retail for everyone. It’s been two years since we put those thoughts on the proverbial paper… What’s changed? What’s to be expected moving forward? When we first looked back to see how much things have changed, we realized -- it’s not so much what has changed, but how much OMS has grown (and continues to grow) in capability. A solid OMS simply means you can streamline ALL your buyer/user experiences. And we’d argue that this, in a nutshell, is the single most important determiner in how successful your brand will be. No matter what industry, what brand or who your target demographic is, virtually all consumers demand a stellar experience from the brands they support. As they say, if you fail to plan, you plan to fail. Keep reading to learn more about how and why OMS continues to be the wave of the retail future, and how it can help you plan for success. OMS
Is Gen Z on Your Christmas Wish List?
Courtesy iStockphoto | Zinkevych For many eCommerce businesses, understanding the buying habits of Gen Z and turning that knowledge into a successful marketing plan is something of a Holy Grail. The mere fact that this generation is different than the oft-discussed Millennial consumer was a revelation to many, but as we know the technology native Z’er has a different perspective on brand loyalty than the technology adapted Millennial shopper. No matter the route taken to arrive at the destination of Gen Z sales, it is impossible to understate the economic value of a successful or even moderately productive effort to reach this market. If as some estimate, the buying power of this group can reach $143 billion, that is a lot of sales up for grabs. One factor that plays into the wheelhouse of modern eCommerce businesses is that Gen Z values a cohesive, easy-to-transact sale on mobile devices, something that we have been preaching to our customer choir over the past year. In fact, the experience within a sale is something that weighs heavily with this consumer
JC Penney Moves in One Direction, Sears in Another
Four different retailers are now going in four separate directions. Read more about it here.
Getting Ready for This Holiday Season
We take a look at the holiday season, and revisit posts we did from last year to get you ready for the holidays.
Check Out Our New eBook on Nutraceuticals
In our newest eBook we take a look at how a strong inventory and order management system can help the nutraceutical industry.