How a Powerful API Drives Omnichannel Success
With digital sales channels constantly evolving, the requirement to integrate data to enhance the customer experience become paramount. Customers no longer have patience and in today’s technology-driven world, a powerful API (Application Programming Interface) can make all the difference.
APIs are a necessity to build a successful omnichannel ecosystem, especially when disparate systems need to be stitched together
for data transfer. With powerful RESTful APIs, businesses will have full visibility into their orders, inventory, product, payment, shipping
and customer information across systems and sales channels. An API layer will also allow companies to customize, integrate, and
extend their OMS to make it the heart of the omnichannel machine, which is where it should be.
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