CHICAGO, IL, October 21, 2025 — Freestyle Software, a proud member of the FOG Software Group family, announced today that it has launched SiteLINK Genesis.
Freestyle Software, a leader in order and inventory management technology, today announced the launch of SiteLINK Genesis, a re-imagined eCommerce platform built on modern architecture and shaped directly by merchant feedback. The only shopping cart designed exclusively for M.O.M, SiteLINK Genesis delivers a fresh, responsive design experience, enhanced security, and expanded features engineered to drive conversions, customer engagement, and operational efficiency.
“SiteLINK Genesis represents a meaningful step forward in our eCommerce vision,” said Jason Brant, Manager of Customer Success. “We worked hand-in-hand with our merchants to understand their evolving needs. SiteLINK Genesis is a modern framework built to help businesses grow today and adapt to the opportunities of tomorrow.”
Designed to reset the foundation of SiteLINK and enable faster innovation, Genesis introduces a wide range of enhancements, including:
Key Features
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Modern Templates for improved shopping and mobile experiences
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Enhanced Conversion Tools including saved carts, abandoned cart features, and Google Pay
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Improved Content Management to easily create and manage pages
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Advanced Security & Admin Controls such as multi-factor authentication and IP whitelisting
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Continuous Platform Enhancements planned post-launch
“SiteLINK Genesis marks the beginning of a new era for SiteLINK,” added Brant. “Our focus is on future-ready technology supported by continuous enhancement and stronger collaboration with our merchant community.”
To learn more about SiteLINK Genesis visit: SiteLINK Webinar replay
About Freestyle Software
Freestyle Software is a leading provider of integrated eCommerce, inventory, and order management software for growing merchants. With over 30 years of industry experience, Freestyle empowers organizations with scalable technology that simplifies operations, boosts efficiency, and supports long-term business growth.