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How to Optimize eCommerce Landing Pages
You've got an awesome product, built a great online store, perfected your content, and started pouring money into Search Engine Marketing, only to find out your bounce rate is well north of 50%. It is costing you more to acquire a customer, than the customer is worth, which is unfortunately not a sustainable business model. It's time to start optimizing your landing pages for conversions. While this may seem like a time consuming and complicated task, it can be quite easy when using the four simple techniques below. 1. Does Your Copy Match Your Ad? You've just spent hours coming up with the best ad copy to fit within the 25 character limit of Google AdWords. Remembering the 4 P's of Marketing for your Intro to Marketing class you decide to incorporate a great promotion promising 20% off wicker chairs. But when someone clicks your ad, they are taken to your product summary page with all of your sofas, tables and dressers listed with no mention of 20% off anywhere. This is a common mistake and is typically the primary driver of high bounce rates.
4 Useful Tools For Managing eBay Inventory
Staying on top of all of your orders and returns for after the busy holiday retail season can be extremely overwhelming, so why not look into some added help to ease your anxiety? One way to prepare for the upcoming holiday season is to efficiently manage your eBay inventory. Implementing an eBay inventory management integration solution is a great starting point to boost sales and visibility for your orders. Below are some useful tools to help you find out how simple selling on eBay can be. Take a look at the list below to better manage eBay inventory for the busy season ahead. 4) eBay Pulse Have you ever heard the question, what’s trending? Of course you have. This widely used phrase is not only used throughout all social media and Google, but it has become the key to marketing in today’s world. Managing eBay inventory can benefit from a little trending action as well. eBay Pulse helps retailers by implementing a snapshot of the top trends, relevant searches, average selling prices, keyword performance and more. Whether you are
Ebay Inventory Management Made Simple: Sell on eBay with Ease
The day may soon arrive where you recognize the benefits of selling on eBay, so why not be fully prepared for its arrival? With 157 million active buyers, eBay may be the answer to your inventory problems. Of course, selling on eBay can have its downfalls, but we’re here to help you find solutions around potential problems, while giving some insights into the pros as well. As we’ve spoken about in a previous post, managing your eBay inventory for eCommerce can create a number of errors when using manual reconciliation, but selling your products on the eCommerce platform is no stranger to concern either. Staying Ahead of the Game Selling your products on eBay can be a breeze if you go about it with some key concepts in mind, such as spotting price fluctuations, knowing when to use specific features and more. Competing with the many retailers out there can be complicated, especially if you are trying to manage multichannel sales, but with some eBay inventory management and selling tips, you will be on your way to maximizing your profits.
Integrating eBay Inventory Management for eCommerce
When one of your customers places an order on eBay, are you left scrambling to prepare the order, hoping you have enough in stock? If you actively sell your products on eBay, you know the dreaded process of keeping your inventory in-sync with your store and just how time-consuming it can be. With manual inventory management, you not only have less control of what products you have on-hand and when they go out for delivery, but there is a high probability that you’ll lose tracking visibility into the orders along the way. Do any of these problems sound familiar? Not to worry…There is one simple, streamlined solution beyond manual order processing; namely, implementing eBay inventory management software. Beyond the proven data that selling on multiple channels increases sales, there is much more to managing your business when it comes to successfully fulfilling those eBay orders. Why It Makes Sense to Connect eBay with an Order Management System Managing inventory manually often times requires a daily focus, which can open the door for error in order processing, fulfillment and the purchasing
How to Take on the Holiday Retail Season Like a Pro
With consumers spending more and more online each year, you want to learn the best ways to get your website up to speed, recover from the high-volume shopping days like Black Friday and Cyber Monday and most of all, keep your customers content and coming back. Keeping Your Customers Happy The holidays tend to create anxiety among consumers. They are no longer only trying to find the best deal, but with the never-ending buying options, they need the quickest and most seamless shopping experience out there. Think about your strategy for the upcoming holiday retail season and consider implementing the following: Email Marketing & Planning Having a successful email marketing strategy can really help during the holiday retail season. Feel free to get creative with promotional emails that highlight specific deals for certain holidays. Most importantly, gather as many emails as possible so you can promote more when the busy time hits. Start planning ahead by finding a way to bring customers back. Avoid shopping cart abandonment by looking into adding extra features to your business model, like Bigcommerce’s cart closer
5 Reasons to Offer Free Shipping
Imagine yourself searching all over for the perfect product online, and you finally find it. The moment is here; you add it to your shopping cart and proceed to checkout - until you realize shipping is ridiculously expensive, almost nearing the price of the items you need. Who really wants to complete a purchase if the shipping costs are close to or exceed the price of the products? Where’s the sense in that? Since 'free' marketing incentives are so popular among consumers, free shipping is almost expected among buyers today. “According to 77% of online shoppers, free shipping remains the most important option during checkout - more than half have added items to their shopping cart to qualify for free shipping." -comScore study This, along with the need to compete with brands like Amazon and eBay, increase orders or attract new customers, makes up just some reasons why more and more retailers feel the pressure to jump on the free shipping bandwagon. Free shipping is part of managing your customer’s experience for a seamless shopping experience. So let’s get to it. What are