Steger Mukluks Beats the Cold and Heats Up Sales with M.O.M. and SiteLINK Responsive Design from Freestyle Software

Steger Mukluks, a Freestyle Software customer since 2005, has steadily increased their business since implementing M.O.M. (Multichannel Order Manager) and SiteLINK Commerce Cart. Known for their unique, fashionable and durable Mukluks and Moccasins, the Steger team has worked with Freestyle on several projects to improve their business and respond to the everchanging eCommerce marketplace.

Recently Steger asked Freestyle for assistance in responding to the trend in consumer preference for completing purchases on Mobile devices, to change all their commerce platforms to display products consistently and to improve the sale of accessories along with Mukluks and Moccasins.

The solution included the introduction of Responsive Design functionality to improve the Mobile shopping experience for customers, improved back end process to allow for speed along with consistency and to feature the display of accessories that match each customer’s selected products.

The results have been impressive and demonstrate that a collaborative partnership can bring improved business results. Sales have increased, especially for accessories and customers now enjoy an improved Mobile shopping experience that is faster to load and much easier to navigate

“We had to bring a lot of people together to help us understand what we wanted and how we wanted the relaunched site to work. We couldn’t be happier seeing our vision and our ideas come to reality. We can’t thank the Freestyle Solutions team enough” said Steve Peterson, Steger Mukluk’s Web Manager

Tony Kyberd, President of Freestyle Software noted, “The Steger Mukluks team had a vision for the improvements they wanted to make and it was a pleasure to work with such a great organization and longtime customer. We are thrilled that we were able to play a role in helping them achieve their vision and improve their eCommerce platforms with the introduction of Responsive Design for SiteLINK.”

About Steger Mukluks:

Steger Design, Inc is a privately held maker of winter boots and moccasins based in Ely, Minnesota. The brand Steger Mukluks was founded in 1986 by Patti Steger when friends came to her with their own piece of leather to be made into mukluk boots. Over time boots made from Patti’s factory in Ely, MN were worn from the top to the bottom of the earth.

To learn more about Steger Mukluks, visit

About Freestyle Software:
Freestyle Software provides essential order, inventory and customer management solutions to growing multichannel retailers that integrate easily with eCommerce platforms to drive efficiency, productivity, insight and growth. Freestyle Software’s proven solutions enable small to medium sized retail & fulfillment businesses to grow faster by expanding their eCommerce presence & automating back office operations to manage critical aspects of their business: multichannel order management; inventory visibility & control across multiple channels; drop ship management; rapid, reliable order fulfillment; customer management; integration with Magento, BigCommerce, Shopify, eBay & more.

To find out more about Freestyle Software, visit