Freestyle Solutions

Holiday Recap and 2022 Outlook

There was good news for eCommerce brands coming out of the holiday sales season. eCommerce sales were up 11% in 2021 for the holiday season over 2020 and online sales were up an incredible 61% from 2019. We have covered many of the trends throughout the season, including supply chain woes that motivated shoppers

What Did Black Friday 2020 and Cyber Week Teach Us?

The results are in: eCommerce brands are off to a great start of the official holiday sales season. Adobe Analytics reports that online spending rose 22 percent, but unfortunately for brick and mortar retailers, their sales fell a whopping 52%. While a drop in in-store sales was not unexpected due to the continuing impact of