Beyond the Buzz
What Omnichannel Really Means

Omnichannel is one of the most abused buzzwords in retail. But, in a world of digitally connected consumers, developing and implementing a solid omnichannel strategy is critical to the long-term success of a retail business.

During this webinar featuring Sucharita Mulpuru-Kodali, one of Forrester’s most distinguished analysts, we review the most fundamental considerations of an omnichannel strategy, including:

• Setting realistic goals and expectations for your organization
• Building out a step-by-step plan with manageable phases
• Deploying best practices while managing to a budget
• Leveraging core order management functionality to pull the strategy together