Your customers are everywhere, and with your experience in omnichannel selling, this is not exactly news. But, what you may not know is how this little morsel of information can send your business into a frenzy if you are not properly equipped. Creating an omnichannel experience for your customer requires a bit more than just
With 95 percent of shoppers using more than one channel for purchases, retailers need to focus on omnichannel customer experience initiatives, as they become the clear differentiators in the industry. "Most retailers (two-thirds) still look at simple sales volumes to measure performance rather than longer-term indicators, such as length of customer engagement (only 27% of retailers)." -Economist Insights
Omnichannel orders and selling is the way of the world for all retailers. As eCommerce purchasing grows, immediacy becomes more of a necessity. Consumers will continue to crave faster results as eCommerce tools become more accessible. 2015 e-commerce sales (Q2) increased by 14.1% from the second quarter of 2014, while total retail sales increased 1% in