Forrester Report: Building The Business Case For Omnichannel In Retail

To meet customer demand for new fulfillment options, retailers and brands are prioritizing omnichannel fulfillment projects. To lead these expensive, high-visibility initiatives, they must build business cases deliberately and correctly or risk launching initiatives that:

  1. lack critical internal support;
  2. fail to meet customer expectations; and
  3. incorrectly measure the program’s impact.

Download this new report from Forrester analyst Brendan Witcher that outlines how to produce comprehensive business plans that successfully execute omnichannel fulfillment projects.

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“The OMS is the primary technology investment for omnichannel fulfillment…”
Brendan Witcher, Forrester

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Forrester: Business Case for Omnichannel in Retail